Job Title : Digital Campaign Manager
Location : Hamburg
Company : Essity
Salary :
Open Date : 2023-01-13
Close Date : 2023-05-13

Do you want to be a part of a team of in-house digital specialists that will shape ourB2B marketing and sales ecosystem, to deliver a seamless omni-channel experience for our customers? Do you want to work in an environment you can ideate and manage end-to-end B2B digital marketing campaigns? Then this is the role for you.

Essity is a leading global hygiene and health company dedicated to improving well-being through our products and solutions for everyday life. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands, such as JOBST, Leukoplast, Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. Essity has about 46,000 employees worldwide

About the Role

The Digital Campaign Manager will be responsible for spearheading the optimisation of global campaigns - proposing, implementing and challenging digital marketing and media plans in line with Essity’s global brand, marketing and business development strategies. You will own the campaign budgets whilst capturing campaign demand and reporting. Managing a mixed team of specialists, you will lead from the front to shape the team strategy across all Digital Marketing campaigns.

The role is offered on a 12 month fixed term contract basis covering Maternity Leave and can be based anywhere in Europe, preferably close to one of our hubs, but will require travel to our office locations as and when required per business needs.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk

What You Will Do

• Contributing to the Digital Marketing strategy to ensure the smooth running of globally and locally aligned campaigns
• Provide campaign specific media activation guidelines, including setting KPIs
• Monitor and optimize media plan and creative assets, develop user journeys and A/B testing, oversee execution of multi-variate testing to boost campaign performance and reach KPIs
• Set up- ensure optimal set of campaign including but not limited to ensuring tagging, tracking, keyword planning
• Be the connector between local markets, brand teams and media execution (agency), contributing to campaign toolkits from a media perspective from inception
• Run global campaigns for all regions. Responsible of the overall campaigns results. Main point of contact with local markets to align on campaign’s key elements (timing, budget, KPIs). Manage regular updates with local markets
• Run local campaigns for assigned Regions. Responsible of the overall campaigns results. Main point of contact with local markets to align on campaigns key elements (timing, budget, KPIs). Manage regular updates with local markets
• Ensures campaign integration in prioritized touchpoints
• Generate and provide periodic campaign result reporting and final campaign results & lessons learned to key stakeholders.

Who You Are

• At least 5 years’ experience working in a digital marketing environment, preferably an agency or corporate organization, managing digital marketing campaigns
• Strong organisational and project management skill sets
• Advanced competencies in marketing automation, email, social media & search. Google analytics (is desirable)
• Experience managing multi market management campaigns countries with diverse cultures and languages.
• Development and/or contribution to a broad Marketing Strategy
• High communication skills, being main point of contact with many markets as well as global organizations

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose. In return, we will support and develop you through your career.

Our diversity makes us strong and creates an inclusive, inviting and harmonious workplace where individuality is appreciated by everyone. For this reason, incoming applications are selected based on professional qualifications and working values regardless of ethnicity, religion, gender, sexual identity, nationality, disability or age

Successful candidates will be contacted after the closing date to arrange interviews.

#LI-KB2

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Total Reward

Together, we are improving lives, every day.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

26 Jan 2023

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