Job Title : Marketing Execution Senior Specialist for Concur (f/m/d)Location : 65760 EschbornCompany : SAPSalary : Open Date : 2023-03-26Close Date : 2023-07-26
We help the world run better
Our company culture is focused on helping our employees enable innovation by building breakthroughs together. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. Apply now!
YOUR FUTURE ROLE
As part of the field marketing team, you are responsible for ensuring business goals are met with impactful marketing strategies and activities. You will use the entire marketing mix to create a valuable customer experience and multiple opportunities for customers and prospects to engage with us.
Our field marketing team uses the team's diverse strengths in the best possible way to create a valuable customer and prospect experience that builds trust and impacts the increasingly competitive market. Ultimately, to help sales to drive qualified conversations which convert into business success. Our sustainable Marketing initiatives show expertise and are known for its innovative power. Hence, we cover the entire marketing mix from press to social media, customer marketing and field marketing.
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Responsible for delivering against the marketing demand generation and revenue objectives as defined within the current year's Go-To-Market plan and priorities. - Responsible for demand generation and acceleration through effective planning and execution of respective marketing activities, programs and campaigns including the relevant use of account-based marketing, data-driven marketing, inside marketing, digital marketing, events, and more.
- Translate business strategy and objectives into effective marketing execution tactics to meet marketing and sales goals. Be digital savvy and able to build a tactical Digital First approach including web, social media, paid search, paid media.
- Strong relationship building and stakeholder management: collaborate with different corporate expert teams and serve as the face of marketing to the sales divisions and sales leaders, drive business planning and lead the execution including vendor management.
- Analyze the impact of marketing programs on pipeline health and follow-up on necessary actions to drive alignment with relevant business stakeholders and manage escalations proactively
- Maintain a high level of customer focus and leverage insights to derive and optimize future strategies, optimize resources and investments,
YOUR PROFILE
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3 + years in marketing: min. 2 years of direct marketing experience or B-to-B lead gen experience - Bachelor in Marketing or Business ideal but not required
- Excellent German (native language level) and English language skills
- Willingness to work in a complex environment (metrics organization) with different roles and responsibilities
- Experience working with sales and a good understanding of business goals and sales objectives
- Project leadership (medium to large-scaled projects)
ABOUT THE TEAM
SAP Concur is committed to reinventing travel, expense, and invoice management with tools that simplify everyday processes and create better experiences. We solve big problems, small problems, and problems you didn’t know you had. We continuously develop new ways to automate and integrate processes that use emerging technology. As part of the larger SAP family, and through our experience, expertise, and partnerships, our solutions help every business run its very best. Learn more at concur.com or concur.de
Our team consists of passionate and very energetic marketers from different marketing areas (press relation, social media activities and field marketing).
We build breakthroughs together
SAP innovations help more than 400,000 customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with 200 million users and more than 100,000 employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, we build breakthroughs, together.
We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.
SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].
For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.
Requisition ID: 366956 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid