Job Title : Spclst, MarketingLocation : Kuala LumpurCompany : RHB Banking GroupSalary : Open Date : 2023-05-27Close Date : 2023-09-27
Working Hour
Regular Hours
Monday - Friday
Business Area
Marketing
Location
Malaysia - Kuala Lumpur
Description
Primary Objective:
- Provide support to Chapter Lead, Lifestyle Consumer Marketing in managing Loans Marketing initiatives to achieve organization goals
- Responsible to develop and implement marketing strategy, promotions, communications and media strategy
- Manage all aspects of marketing planning, budgeting, performance tracking and reporting in relation to the campaigns/initiatives for Auto Financing, Mortgages, Personal Financing
Comply with requirements of the Group’s corporate identity guidelines, internal policies and requirement of external authorities and regulators.
Key Responsibilities:
- Sales
- Facilitate customer growth and sales to increase revenue generation
- Assist to develop and implement initiatives that are measured against key metrics around the business including customer acquisition, conversion rates, product holding and attrition rates
- Marketing efficiency
- Increase marketing spend efficiency / Reduce costs
- Achieve digital marketing spend efficiency to drive acquisitions
- Marketing strategy
- Assist in preparing marketing strategies that are aligned with the business objectives
- Leverage on critical market and competitive research, data and analytics to drive insights
- Assist to develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, promotions, communications and budgets, strategic planning, and customer/revenue retention and growth
- Marketing initiatives
- Assist to implement all marketing initiatives to ensure on-brand positioning and awareness across all aspects of the marketing mix in a timely manner
- Manage implementation of marketing communication, ensure clear and powerful messages about the product, brand and value proposition to each market segment
- Track and manage all aspects of marketing planning, budgeting, metrics and reporting
- People Management
- Manage external agencies and internal stakeholders to ensure smooth implementation of marketing initiatives.
Requirements Requirements:
Bachelor Degree - Any related field(s).
- ACCA
University degree-holder with a minimum of 3 years of marketing and/or banking experience
- Experienced in strategizing, developing and implementing marketing strategies that have consistently met or exceed planned objectives
- Strong operational, project management and public speaking skills
Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards