Job Title : Digital Marketer Job at TruQ
Location : Lagos
Company : TruQ
Salary :
Open Date : 2023-01-18
Close Date : 2023-05-18

truQ (Techstars'22)) is a logistic tech company solving the inefficiencies and frustrations of third party logistics in Africa. truQ connects businesses with logistics needs to the closest vehicles in real-time and also provides these businesses with tech solutions to all of their complementary logistics problems. The goal is to become Africa's most preferred third party logistics solution provider

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We are recruiting to fill the position below:

Job Position: Digital Marketer

Job Location: Lagos
Employment Type: Full-time

Job Overview

• The Digital Marketer will be responsible for paid ads and email marketing to help us reach more customers, generate quality business leads and increase our brand awareness.

Key Responsibilities

• Identify target audience and grow our email list
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Develop and integrate content marketing strategies and keep up to date with current digital trends
• Establish detailed A/B testing process to test campaigns
• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Evaluate campaign analytics to improve campaign effectiveness
• Responsible for creating and implementing content strategy to make sure online objectives are met

Skills and Requirements

• Bachelor's Degree in Marketing or related field
• Minimum of 2 years experience in digital marketing/product marketing
• Previous experience as a product marketer is a plus but not mandatory.
• Excellent communication and presentation skills
• Excellent organizational and time management skills
• A proven track record of successful marketing campaigns
• Hand on experience with marketing budget and forecasting/reporting results
• Experience executing paid social media campaigns
• Knowledge of content management system
• Strategic thinker with great analytical skills
• In depth knowledge of the various paid marketing channels and technologies

What we offer

• Health insurance coverage
• Maternity & paternity leave
• 21 working days paid annual leave
• Flexible work culture, largely remote
• Compensation and commission package
• Exposure at a growing tech company with a clear career path, presence in other Nigerian cities and at least 8 African countries by 2025.

Why truQ?

• You will have the opportunity to work on a product with a real life market gap, working with other professionals who are not just fun but would help you step up your game too all under a really exciting work environment where fun is blended with great work and results.

Recruitment Process

• Assessment/Case study
• Call with People Ops team & Growth lead
• Call with the founders

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