Manager - Digital Marketing .Marketing NG

MTN Nigeria Nigeria
Description

Job Title : Manager - Digital Marketing .Marketing NG
Location : Nigeria
Company : MTN Nigeria
Salary :
Open Date : 2023-03-03
Close Date : 2023-07-03
Reports To: Senior Manager Brand Management

Division: Marketing

Mission

  • Develop digital marketing and brand engagement plans across all digital channels and touch points. This includes but not limited to digital advertising, content strategy, social media, web etc.
  • Develop, execute and manage all digital campaigns for the MTN Brand, in line with MTN’s digital strategy and other divisional initiatives.
Description
  • Develop, execute and implement MTN’s Digital marketing plans across all Digital media, Social media, web etc.
  • Implement annual and tactical Digital Marketing plans to deliver on set business KPIs on brand engagement and product and services adoption
  • Drive performance and attribution for all product and services campaigns.
  • Drive an increase in MTNN’s Brand Health Tracker and Brand Net Promoter Score
  • Maintain market lead as the number one Digital brand in the Telco space on website ranking, followership and engagement
  • Develop, execute and manage all digital campaigns for the MTN Brand, in line with MTN’s digital strategy
  • Develop content strategy and innovative social media engagement initiatives to drive brand differentiation and affinity
  • Drive campaign performance and conversion using SEO/SEM, re-marketing, display advertising leading to attribution, referral marketing, content marketing etc.
  • Assist the Senior Manager Digital Marketing in effectively providing guidance to internal stakeholders in the development and deployment of content and creatives for optimal efficiency
  • Prepare campaign reports and overall web/social channels performance
  • Maintain and manage the company’s website and all related websites for better user journey and website ranking
  • Manage in-house creative department to ensure alignment of all brand communication with the MTN Group CI
  • Manage the creation of all project documentation (plans including communication; project; risk and stakeholder management plans)
  • Analyze and interpret user journey stats in order to improve the customer experience
  • Lead team to prioritize and implement all approved initiatives to deliver on set business objectives
  • Review performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules

Education:
  • First degree in a business related or any social science discipline
  • A post-graduate degree in Marketing, Digital Marketing, Business Administration or a related discipline will be an added advantage
  • Relevant certification in Digital Marketing
  • APCON Certification
  • Fluent in English

Experience:
  • Experience: 6 - 13 years’ experience which includes:
  • At least 4 years in digital marketing driving digital strategy & advertising
  • At least 1 year core marketing experience
  • Experience in leading teams and agency relationships in planning and developing digital campaigns
  • Proficiency in the use of Digital Marketing tools like, Google analytics, Mix Panel, Apps flyer, Metabase, Data studio, MailChimp etc.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Strong communication and writing skills
  • Interpersonal skills
  • Project Management skills


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