Job Title : Content Writer Job at HRbreakoutRoomLocation : LagosCompany : HRbreakoutRoomSalary : Open Date : 2023-03-04Close Date : 2023-07-04
- Create high-quality and engaging content toinform and engage the target audience and achieve the company's marketing objectives.
Duties and Responsibilities
- Conduct research and write on a variety of topics to understand the company's products and services, industry trends, and target audience to create effective marketing content
- Write proposals, presentations, and other business development documents that are clear, concise, and compelling.
- Ensure all content is optimized for search engines (SEO) and adheres to the company's brand guidelines and style.
- Revise, proofread, and edit content to ensure high-quality and error-free work.
- Stay up-to-date with industry trends and incorporate them into content strategies.
- Write high-quality and engaging content such as blogs, white papers, case studies, and eBooks that support the company's business development efforts.
- Collaborate with the social media team to develop content strategies and campaigns that align with the company's business objectives.
- Write content that supports the company's lead generation and conversion goals, such as landing pages, email marketing campaigns, and social media posts.
- Monitor and analyze content performance and provide recommendations for improvements.
- Work on multiple projects simultaneously and meet tight deadlines.
- Provide guidance and support to other writers and content creators in the team
Key Performance Indicators
- Provide monthly reports on the status as follows:
- Social media engagement: the reach and engagement of content on social media platforms such as likes, shares, comments, and followers.
- Search engine rankings: the visibility of the company's website and content on search engines such as Google.
- Content production: the volume and quality of content produced
- Traffic: number of visitors to the company's website/pages who engage with the content created by the writer.
- Engagement: Metrics such as time spent on the site, bounce rates, and click-through rates to measure the level of engagement of readers with the content.
- Conversions: tracking the number of readers who take the desired action, such as filling out a form, subscribing to our newsletter etc.
- Audience growth: growth of the company's audience over time and contribution to that growth.
- Feedback and reviews: feedback and reviews from readers, clients, and stakeholders on the quality, relevance, and effectiveness of the content produced by the writer
Requirements
- Interested candidates should possess a Bachelor's Degree with 2 - 4 years of work experience.
Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the mail.