Job Title : Digital Marketing Specialist Job at Soupah Kitchen & Co
Location : Oyo+1 location
Company : Soupah Kitchen & Co
Salary :
Open Date : 2023-03-23
Close Date : 2023-07-23

Soupah Kitchen & Co. - With expertise dated back to 2011, Soupah Kitchen & Co. invests years of know-how, tech system, modern farm, robust supply chain and kitchen network to put foodpreneurs on an accelerated growth path.

We are offering a complete solution of an ecosystem of brands that works together to unlock value and enable technology to be able to deliver foods and essentials in a very efficient manner. From prime spots to hidden shops, we power local food restaurants with both ordering technology and food infrastructure to usher a new era of prosperity

.

We are recruiting to fill the position below:

Job Position: Digital Marketing Specialist

Job Location: Ibadan, Oyo

Job Description

• We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
• You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work within the marketing team, with supporting team (such as programmers, product management), and sales team to launch campaigns on time and on budget.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and Skills

• Bachelor’s Degree or equivalent in related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g. Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement.

Method of Application
Interested and qualified candidates should send their CV to: [email protected] using the Job Position as the subject of the email.

Apply This Job