Job Title : Online Brand Manager - Designer FragrancesLocation : HoofddorpCompany : L'OrealSalary : Open Date : 2023-01-02Close Date : 2023-05-02
The Designer Fragrances marketing pole captures the most complementary fragrance portfolio within the selective market. We are responsible for nine different fragrance brands that cover the lifestyle segment as well as the couture and exception segment. You will be part of this team driving brand awareness and business results.
About the role
As the Online Brand Manager, you are the champion of the online experience of your brands in the Benelux market.
You own the online journey of consumers and shoppers across all e-retailer websites and drive the recruitment and conversion of the brands online. You adapt and enrich the brand strategy to the online reality. Furthermore, you plan and deliver the brands CRM strategy encouraging customers’ retention and customer loyalty.
You work closely with the Online Brand Managers in other teams as well as the CDMO team on digital expertise development and expert community practices. Daily you align in your team with the Brand Product Managers, the Retail Activation Managers and Sales team for the best launch execution and activation.
Responsibilities
- You adapt, enrich, and execute the brand strategy across all e-retailers and come up with an online activation plan which is in line with offline and media launches.
- You provide assets for online retailers to have the best execution of your brands
- You own e-retail merchandising execution, online sampling activation and shopper insights
- You execute the search (SEO) strategy and implementation with the Digital team
- Build & execute strategies to increase Ratings & Reviews on e-retailer platforms
- Be the voice of the brand on all e-commerce topics
- At least two years of experience in (online) product management
- Experience with fast and effective internal and external stakeholder management
- Analytical at the heart, but pragmatic when the situation requires.
- Open minded for new initiatives and ways of working
- Fluent in English and native in either French or Dutch
- An inspiring work environment with ambitious colleagues;
- A healthy career perspective with good development and career opportunities.
- A competitive salary which is adjusted on an annual basis in case of good performance;
- Good secondary employment conditions, such as a 13th month, profit sharing, discount on medical expenses and a favorable pension scheme.
- Discount on L'Oréal products
- We offer flexible work arrangements with the opportunity to work from home 2 days a week
About L’Oréal Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents and has a unique international portfolio of 36 brands. We push boundaries and move fast globally to stay ahead of the game. As market leader, we continuously deliver innovation and digital solutions that can bring beauty to all people around the world. L’Oréal truly embraces entrepreneurship, and you’ll have the chance to conceptualize ideas and bring them to life in an agile way not least through continued digital innovation. Your job will be your own innovation playground.
The HR department of L’Oréal Benelux is at the heart of the company and aims to establish a great place to work for all our employees in Belgium and in the Netherlands. To achieve this, our Talent Acquisition team attracts and hires the best and most diversified talents to make L’Oréal the #1 Beauty Tech company in the world.
Diversity At L’Oréal we aim to hire a diverse workforce: “A diversified workforce in every function and on all levels strengthens our creativity and our understanding of consumers and it enables us to develop and market products that are relevant“ (Jean-Paul Agon, Chairman of L’Oréal)
How to apply Are you ready for this challenge and do you meet the conditions? Then apply quickly!
Do you want to know what it's like to work for L'Oréal Benelux? Check out our LinkedIn page: https://www.linkedin.com/company/loreal/life/
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