Job Title : Associate Director, Marketing
Location : +1 locationRemote
Company : IQVIA
Salary :
Open Date : 2023-05-19
Close Date : 2023-09-19

Associate Director, Marketing

At IQVIA, we are passionate about helping our customers and sites improve patient lives. Everything we do contributes to our vision of helping possible participants access clinical research for more treatment choice and trial opportunity for a healthier world.

We are looking for a dynamic Associate Marketing Director who will develop and implement high quality, measurable marketing plans as the brand lead for Avacare Clinical Research Network, IQVIA’s industry-leading global site network. The successful candidate will have an entrepreneurial spirit, outstanding writing skills, strong visual and verbal communication skills, substantial life science marketing experience, and a passion for creativity and innovation.

The Associate Marketing Director role sits within Research & Development Solutions, IQVIA’s clinical trial business unit. This is an exciting opportunity to be part of and contribute to IQVIA’s growing focus on site management, enablement, and support. IQVIA is a leading global provider of information services, innovative technology solutions and research which focuses on the use of data and science to help sponsors and sites find better solutions for their patients.

Key Responsibilities

• Develop, implement, and measure Avacare marketing plans targeting priority personas and geographies.
• Develop differentiated messaging and proof points for the Avacare brand; infuse messages throughout marketing plans.
• Provide marketing support including the development of sales tools, web copy, collateral, videos, webinars, social media, speaking engagements, etc.
• Work closely with a complex network of cross-functional teams, including R&D marketers, site network development, study operations, sales and patient recruitment, and site services to ensure alignment of vision, strategies, and operational plans.
• Conduct market research and analysis to stay informed of industry trends and identify new opportunities.
• Communicate Avacare’s marketing strategy, vision and plan to stakeholders and ensure buy-in and alignment across the organization.
• Serve as the brand advocate and voice of the customer for this segment of business.
• Manage project budgets.
• Work with vendors/agencies to deliver high quality deliverables at appropriate budgets.
• Collaborate with public relations teams for media placements and thought leadership opportunities.
• Monitor and analyze internal and external data to develop business insights, implications, and recommendations for action.
• Lead the research, planning and promotion for select events (as needed); work with IQVIA’s events team to execute conference exhibits and sponsorships.

Qualifications

• Bachelor’s Degree in marketing, communication or business and a minimum of 7 years’ experience in developing successful marketing plans driving positive business results.
• Preferred life sciences, CRO, biotech or pharma experience. Experience in patient recruitment, site marketing or management is a bonus.
• Successful track record in developing innovative marketing campaigns and tactics to grow businesses.
• Strong digital marketing experience with the ability to track and report ROI.
• Superior written and verbal communication skills with the ability to understand and write about complex ideas, innovation, and site relationships.
• Ability to build solid cross-functional relationships and work with all levels within an organization.
• Self-starter with a “take charge” attitude and the ability to work with minimal direction.
• Comfortable working in a fast-paced changing environment with a level of ambiguity.
• Strong organizational skills and the ability to organize and manage multiple priorities.
• Innovative thinker with a desire for continuous learning.
• Strong interpersonal skills and ability to gather input from business and technical subject matter experts.

Requirements

• Occasional travel, domestic
• Home based

Why IQVIA
It takes curiosity and intellectual courage to accomplish great things. It takes brave minds and an entrepreneurial spirit to bring powerful ideas to reality to transform healthcare.

IQVIA offers a competitive salary and great benefits, including a profit-related annual bonus, paid leave, and private health insurance. Forge a career with greater purpose, make an impact, and never stop learning.

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. Learn more at https://jobs.iqvia.com

We are committed to providing equal employment opportunities for all, including veterans and candidates with disabilities. https://jobs.iqvia.com/eoe

As the COVID-19 virus continues to evolve, IQVIA’s ability to operate and provide certain services to customers and partners necessitates IQVIA and its employees meet specific requirements regarding vaccination status. https://jobs.iqvia.com/covid-19-vaccine-status

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