At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by fostering an open, inclusive, and diverse organization.

The Growth Marketing team at Lyft is a data-driven and growth-focused function bringing marketing, analytics, user insights and experimentation together to develop and optimize the acquisition strategy for our riders and drivers to drive business growth.

We’re looking for an experienced and analytical growth marketer who can leverage their channel expertise, strategic vision, and analytical prowess to manage and optimize core pieces within our acquisition programs including Growth Partnerships, Creative Optimization, and Offline Channels. We are also looking for someone who can independently manage and drive progress in emerging company initiatives including Women+C, Canada, etc.

The ideal candidate is a deeply analytical, strategic thinker who wants to be a catalyst in our rapidly growing acquisition program. In this role you will be expected to proactively dig into growth and optimization opportunities, launch and manage acquisition campaigns, define the strategic direction of the acquisition program, and communicate these learnings to a broader audience.   

Responsibilities:

• Be a key contributor and driver to the optimization of paid media campaigns and programs 
• Partner with channel owners to continuously optimize and scale our campaigns 
• Build roadmaps and work cross functionally with other parts of the business
• Leverage creative as a tool for business growth
• Partner with third party vendors to expand on our online and offline acquisition capabilities
• Ad-hoc analyses to diagnose and troubleshoot performance
• Design and execute experiments to improve program performance

Experience:

• 5+ years in growth marketing / paid acquisition 
• Strong SQL experience is a must
• Must have expert-level Excel and data analytics skills 
• Previous experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
• Thrives in fast-paced environments and can adapt quickly to shifting priorities

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in the San Francisco area is $139,500 - $155,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.