Job Title : CONTENT WRITER
Location : Dundalk, County Louth
Company : BoyleSports
Salary :
Open Date : 2023-01-19
Close Date : 2023-05-19
Department: Brand & Advertising
Report to: Head of Content, Blog & Social
Location: Dundalk

Role Purpose

Reporting directly to the Head of Content, Blog & Social, you will be responsible for creating original content for the BoyleSports Blog and affiliated blogs relating to sports betting & gaming. This role is pivotal in ensuring the overall content strategy is fulfilled with SEO forming a large part of plans.

As the Content Writer, you will hold relationships with a number of internal functions including PR, Social, Sponsorship, Promotions, Product & Trading functions. You will be an integral member of the wider sports brand & marketing teams and will work closely with our in-house teams to ensure content output meets all brand guidelines, SEO and business objectives.

Key Responsibilities

Write/edit/publish editorial content free of spelling, grammar, punctuation, and contextual errors about the sports and betting world on a daily basis on the BoyleSports Blog and affiliated blog sites
Shape and deliver blog content working closely with the Content Editor team to execute a clear editorial plan to support the businesses SEO strategy and goals
Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all brands & channels
Write engaging game previews and predictions for multiple sports and entertainment topics
Feed in to overall Content Schedule to ensure BoyleSports is visible in search term results for relevant sporting/cultural events
Create evergreen SEO rich sports betting articles i.e. sportsbook reviews, educational content, etc…
Reviewing and incorporating feedback from editors into subsequent written work
Working strictly within proposed content creation deadlines

Role Requirements:
Experience in writing, editing and publishing content across the Gambling environment and/or sports journalism
A marketing and publishing mindset, with the most important aspect being to think “customer first”
An excellent working knowledge of sports & gaming products
Knowledge of ranking factors and search engine algorithms
Fluent in English, and a flawless writer and communicator with a keen eye for detail and accuracy
A passion for new technology tools and usage of those tools
Experience in creating content and editorial products.
Experience with HTML, Content Management Systems and Digital Publishing.
Strong interpersonal skills
Ability to be flexible and work early or late shifts which may include some weekend days and holidays as needed if big sporting events occur at those times.

Job Description Updates:
This job description will be updated on an ongoing basis to reflect changing business requirements and the job holder’s personal and professional development needs.

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