Job Title : Brand & Category Strategy Specialist
Location : Kilkenny, County Kilkenny
Company : Glanbia Foods
Salary :
Open Date : 2023-05-07
Close Date : 2023-09-07

Brand and Category Strategy Specialist
12 month FTC

About Tirlán
Tirlán, formerly known as Glanbia Ireland, is a world-class food and nutrition co-operative, with a diverse portfolio of quality ingredients, leading consumer and agri brands.
A talented team of over 2,100 people manage Tirlán’s network of 11 production facilities and 52 agri retail outlets serving its communities with annual revenues of over €3 billion expected in 2022. Tirlán’s state-of-the-art headquarters in Kilkenny city and innovation centre in Ballyragget promote innovation, creativity and collaboration. Tirlán is committed to sustainability throughout the organisation through its comprehensive Living Proof programme, and the Science-Based Targets initiative (SBTi) contained within it. For more information visit www.tirlan.com

The Brand and Category Strategy Specialist reports into the Brand and Category Strategy Manager, the main responsibilities for the role will be assisting in the development of a global marketing and brand strategy for the Consumer category (collaborating closely with the Consumer Commercial teams) and controlling the strategic direction of the product portfolio in line with category and market needs. They are also responsible for supporting the creation of an insights driven marketing and product strategy and defining priority customer segments and channels per brand per market.
Hybrid and based at our offices in Abbey Quarter, Kilkenny.

Key Responsibilities
Managing the master brand and category strategy toolkits and assets
Works collectively with the consumer commercial teams to develop new brands and new market entry strategies that drive business growth
Closely collaborates with the consumer commercial teams to develop insight-led consumer value propositions for consumer brands as required to support delivery of the Consumer category strategic roadmap for domestic and international markets
Works closely with Market Research and Insights team on brand health tracking and reporting, ensuring that the Consumer category is on trend and relevant both in terms of the products brought to market and the marketing campaigns that are executed
Translates marketing insights and analysis of key issues into clear & compelling brand playbooks, detailing the over-arching pricing strategy, margin analysis and guardrails per product per market
Assists key teams / projects that require guidance and assistance on brand strategy, including regional teams working on brand positioning for their region
Event management for Global trade shows for customer / consumer events
Supports Brand and Category Strategy Manager on certain projects as necessary
Consumer Development Budget Management and Reconciliation
Works on central enabler projects e.g. development of new US supply routes and marketing technology

Key Requirements:
+3 years’ experience in Strategy, marketing and/or Brand management
Brand development and marketing competency, ideally in the FMCG sector
International experience required

Join our Talent Pool
Considering a new career in Tirlán but this isn’t the role for you?! Then why not register your experience & sign up for career opportunities at www.tirlan.com/careers

Commitment to Diversity & Inclusion
Tirlán embraces diversity, equal opportunity and inclusion. We are committed to building diverse teams where different perspectives drive innovation and growth. We strive to create an inclusive workplace where people can bring their true self to work and achieve their full potential.
At Tirlán, we celebrate diversity, because we know that our individual strengths make us stronger together. We welcome and encourage interest from a wide variety of candidates, and we will give your application consideration, without regard to race, colour, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, or disability status.
At Tirlán our culture will celebrate individuality, knowing that together we are more.
Tirlán owns leading consumer and agri brands such as Avonmore, Kilmeaden Cheese, Millac, Solmiko, Truly Grass Fed, Premier Milk, Wexford , mymilkman.ie and GAIN Animal Nutrition.

About us:
The farmer-owned co-operative has a first-class track record of success in the global market. Rooted in a rich heritage of family farming and embedded in its communities, Tirlán has evolved to bring the passion of its farmers and their high-quality milk and grains to the international marketplace. Using modern-day technology and applying the best processes to its milk pool of three billion litres and its premium grains portfolio, Tirlán now exports to more than 80 countries. Its award-winning brands are household names in Ireland, and include Ireland’s number one consumer dairy brand, Avonmore.
The organisation draws on a wealth of experience to deliver exceptional products and tailored nutritional solutions including Kilmeaden, Wexford, Truly Grass Fed, Solmiko, CheddMax and GAIN. Tirlán has a strong market presence in the UK, France, Germany, UAE, the US, North Africa, Japan and China.

Tirlán is a Values Based Organisation - www.tirlan.com