Job Title : Digital Marketer Job at TruQLocation : LagosCompany : TruQSalary : Open Date : 2023-01-19Close Date : 2023-03-19truQ (Techstars'22)) is a logistic tech company solving the inefficiencies and frustrations of third party logistics in Africa. truQ connects businesses with logistics needs to the closest vehicles in real-time and also provides these businesses with tech solutions to all of their complementary logistics problems. The goal is to become Africa's most preferred third party logistics solution provider
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We are recruiting to fill the position below:
Job Position: Digital Marketer
Job Location: Lagos Employment Type: Full-time
Job Overview
The Digital Marketer will be responsible for paid ads and email marketing to help us reach more customers, generate quality business leads and increase our brand awareness.
Key Responsibilities
Identify target audience and grow our email list
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Create email databases for lead generation
Analyze campaign performance and suggest improvements
Report on sales revenue generated from email marketing efforts
Develop and integrate content marketing strategies and keep up to date with current digital trends
Establish detailed A/B testing process to test campaigns
Identify target audience and grow our email list
Design and implement direct email marketing campaigns
Evaluate campaign analytics to improve campaign effectiveness
Responsible for creating and implementing content strategy to make sure online objectives are met
Skills and Requirements
Bachelor's Degree in Marketing or related field
Minimum of 2 years experience in digital marketing/product marketing
Previous experience as a product marketer is a plus but not mandatory.
Excellent communication and presentation skills
Excellent organizational and time management skills
A proven track record of successful marketing campaigns
Hand on experience with marketing budget and forecasting/reporting results
Experience executing paid social media campaigns
Knowledge of content management system
Strategic thinker with great analytical skills
In depth knowledge of the various paid marketing channels and technologies
What we offer
Health insurance coverage
Maternity & paternity leave
21 working days paid annual leave
Flexible work culture, largely remote
Compensation and commission package
Exposure at a growing tech company with a clear career path, presence in other Nigerian cities and at least 8 African countries by 2025.
Why truQ?
You will have the opportunity to work on a product with a real life market gap, working with other professionals who are not just fun but would help you step up your game too all under a really exciting work environment where fun is blended with great work and results.
Recruitment Process
Assessment/Case study
Call with People Ops team & Growth lead
Call with the founders